Geelong Design Collective.
This folio piece was completed as part of my studies. The Geelong Design Collective is an organisation that is about sharing, educating and inspiring through a social networking environment.
The rebrand now reflects the GDC’s values and inclusiveness; and demonstrates this through the intertwined typography in the logo.
The design element of the 2 chain links represent the connection, collaboration and inclusiveness of the Geelong Design Collective.
The colour palette of blue represents trust, inspiration and stability. Orange represents excitement, warmth and connection. These colours are opposite on the colour wheel. Which makes them great contrasting colours to make GDC stand out.